Let HERTZ put you in the [ELECTRIC] driver's seat.

Long before iPhones and even fax machines, there were Hertz rent-a-car television commercials and print ads where a driver (sometimes accompanied by a passenger) would float down from the sky into a gas-guzzling Detroit behemoth (they were all sexy gas-guzzling behemoths) while a commanding male voice would intone the slogan:

“Let Hertz put you in the driver’s seat.”

Now, Hertz has made a deal to purchase 100,000 Tesla Model 3’s for its rental fleet.

The DRIVER’S SEAT just got a lot more interesting.

Thanks to this exciting development, potentially hundreds of thousands of consumers can experience the thrill of electric driving without “rolling the dice” and committing to a purchase. This is a very good thing. Because once these excitement-starved drivers experience the quiet, effortless acceleration of an electric car, their love affair with infernal (internal) combustion engines will disappear.

Driving electric isn’t just about zero emissions. It’s also about having fun while driving.

One can have all the facts and figures, the rationale, the thought-it-through and penciled-it-out and still have no idea what it’s like to drive electric.

So do yourself a favor. Rent a Tesla from Hertz.